Legal
Privacy Policy
This Privacy Policy sets forth Tricore Technologies Private Limited's commitment to respecting your online privacy and recognises your need for appropriate protection and management of any Personal Data you share with us.
Tricore Technologies Private Limited operates Attira ("Attira" or "Platform"), an AI-powered fashion decision and virtual styling consumer application that helps users make clothing decisions using AI-based outfit recommendations, wardrobe analysis, and virtual try-on technology.
Tricore Technologies Private Limited Processes (as defined hereinafter) Personal Data strictly in accordance with applicable Indian law including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Digital Personal Data Protection Act, 2023, and the Digital Personal Data Protection Rules, 2025 (collectively, "Applicable Law"). This Privacy Policy describes specifically how we collect, use, store, disclose, and protect your Personal Data when you use our services, including through our Platform.
1. Scope
This Privacy Policy applies to all individuals whose Personal Data is collected by us. It does not, however, apply to information that you provide to, or that is collected by, any third-party, such as social networks that you use in connection with our services. We encourage you to consult directly with such third parties about their privacy practices.
2. Definitions
2.1 "Data Fiduciary" means any person who alone or in conjunction with other persons determines the purpose and means of Processing Personal Data.
2.2 "Data Processor" means any person who Processes Personal Data on behalf of a Data Fiduciary.
2.3 "Personal Data" means any data about an individual who is identifiable by or in relation to such data.
2.4 "Processing" or "Process" means a wholly or partly automated operation or set of operations performed on Personal Data, and includes operations such as collection, recording, organisation, structuring, storage, adaptation, retrieval, use, alignment or combination, indexing, sharing, disclosure by transmission, dissemination or otherwise making available, restriction, erasure or destruction.
3. The Personal Data We Collect
We collect Personal Data in the manner detailed in this Policy. In operating the Platform, this Personal Data may include:
3.1 Account Information: Information used to create and manage your account, including:
- Name;
- Email address;
- Account identifiers; and
- Authentication credentials.
3.2 Wardrobe Data: User-provided information about clothing items, including:
- Clothing images;
- Garment attributes (category, colour, style, pattern, material indicators, brand);
- Brand information;
- Style tags; and
- User-added descriptions or labels.
3.3 Body Images (Virtual Try-On): Users may upload photographs of themselves to enable the virtual try-on functionality. These photographs may contain visual information about a user's body shape or physical appearance, including:
- Body structure or silhouette data (used solely to position garments for visual simulation); and
- Outfit preview images generated through virtual simulation.
3.4 Interaction and Preference Data: User interactions with the Platform may be recorded, including:
- Outfit selections;
- Recommendation feedback;
- Saved outfits;
- Items rejected or ignored;
- Virtual try-on usage; and
- Navigation behaviour within the application.
3.5 Contextual Data: Optional contextual inputs that may improve recommendations, including:
- Occasion or event type;
- Weather data (derived from location region);
- Seasonal context; and
- Time-based usage patterns.
3.6 Device and Usage Analytics: Standard application and website analytics (provided by PostHog, hosted in the United States) may collect information such as:
- Device type;
- Operating system;
- Application performance data;
- Usage frequency and interaction metrics;
- Page views, scroll depth, and button or link clicks on our website; and
- Session replays of website interactions, with form inputs masked by default.
3.7 We may also collect other forms of Personal Data that you provide to us voluntarily, or Personal Data that is mentioned in the consent notice presented to you at the point of collection.
4. How and When We Collect Your Personal Data
We collect the afore-mentioned Personal Data through various channels including when you:
- Register an account on the Platform;
- Upload clothing items or photographs to create your digital wardrobe;
- Upload photographs of yourself to use the virtual try-on feature;
- Request or interact with AI-generated outfit recommendations;
- Use the purchase decision support feature to evaluate potential clothing purchases;
- Provide ratings, feedback, or preference signals in response to outfit recommendations;
- Modify or update your personal style profile or wardrobe;
- Contact us through customer service channels (email, chat, or contact forms);
- Visit or use the Platform, through cookies and similar technologies; and
- Engage with any promotional activities, surveys, or campaigns.
5. How We Use Your Personal Data
We collect your Personal Data only after you have consented to that Personal Data being collected by us and Processed for the limited purpose for which you have provided your consent. This consent to Process your Personal Data to carry out the purpose is obtained through the Consent Notice provided to you at the time of providing the Personal Data. We may also Process your Personal Data in certain specific cases provided for or mandated by Applicable Law.
Some of the purposes for which we may Process your Personal Data and the uses enabled by it include:
- To deliver and operate the Attira Platform and provide its core features to you, including digital wardrobe creation, AI-generated outfit recommendations, virtual try-on simulations, and purchase decision support;
- To create and manage your account on the Platform;
- To build and refine your personalised style profile based on your preferences, selections, and feedback, in order to improve the quality and relevance of outfit recommendations;
- To generate AI-powered virtual try-on simulations using photographs you upload, by combining garment images with your uploaded body photographs to produce visual outfit previews;
- To analyse potential clothing purchases against your existing wardrobe and provide compatibility analysis, outfit potential assessments, redundancy signals, and styling suggestions;
- For responding to queries or requests submitted via our contact forms, customer service channels, or chat services;
- To improve the Platform's functionality, AI model performance, and user experience through analytics and aggregated or anonymised usage data;
- For communication and transactions with third-party service providers, infrastructure providers, AI model providers, and business collaborators engaged in operating the Platform;
- For compliance with legal, regulatory, statutory, and contractual obligations;
- For security, fraud prevention, and safety purposes; and
- For any other purpose specifically disclosed to you at the time of collection or as consented to by you.
6. Data Retention and Deletion
We will retain your Personal Data, together with associated traffic data and logs of Processing activities, for a minimum period of 1 (one) year from the date of such Processing, or longer as necessary to fulfil the stated purposes or as required under Applicable Law. Once this period ends, we will securely delete your Personal Data. At least 48 (forty-eight) hours before erasure, we will notify you so that you may choose to log in to your account or contact us if you wish to retain your data.
Users may delete individual wardrobe items, body images used for virtual try-on, and other data at any time through the Platform. Account deletion may trigger the deletion or anonymisation of associated Personal Data, subject to operational and legal requirements.
7. Disclosure of Personal Data
We may disclose your Personal Data with certain Data Processors who help us Process your Personal Data to fulfil the purpose for which it was collected. These may include third-party service providers including Google LLC (via Gemini API) engaged for cloud hosting and storage, AI model inference, image processing infrastructure, and authentication services, and PostHog Inc. (US region) for product and website analytics including session replay. We may also share Personal Data with regulatory authorities, law enforcement agencies, or other third parties as required by Applicable Law. Where the Application is distributed through the Apple App Store or Google Play Store, certain device analytics, crash reports, and diagnostic data may be shared with Apple Inc. or Google LLC (as applicable) for the purposes of application performance monitoring and debugging. Such sharing is governed by the privacy policies and terms of the respective App Distributor. Where third-party processors are used, they may process data on behalf of Tricore Technologies Private Limited in accordance with contractual obligations and applicable privacy requirements.
8. Cross-Border Transfers of Personal Data
We may, in the future, transfer Personal Data outside India for Processing, to jurisdictions where such transfer is not restricted under Applicable Law. We will ensure that appropriate safeguards are in place to protect your Personal Data in accordance with Applicable Law.
9. Sensitive Data and Biometric Considerations
The Platform processes user-uploaded photographs for virtual try-on purposes. These photographs may contain visual information about a user's physical appearance, including body shape. Photographs are used solely for visual outfit simulation within the Platform. The Platform does not perform facial recognition or identity verification.
10. Children's Data
We do not knowingly collect or Process Personal Data of children (i.e. individuals under the age of 18 (eighteen) years) without verifiable parental consent. If we become aware that we have collected Personal Data from a child without valid consent, we will delete such information promptly.
11. Your Rights
You are entitled to the following rights in relation to your Personal Data:
11.1 Right to access your Personal Data:
You have the right to obtain a summary of your Personal Data being Processed and the identities of all Data Processors with whom your Personal Data has been shared.
11.2 Right to withdraw consent:
You have the right to withdraw your consent to the Processing of your Personal Data at any time. Upon such withdrawal, we will cease Processing your Personal Data, unless required by law.
11.3 Right to request correction and erasure of your Personal Data:
You have the right to request the correction, completion, or updation of your Personal Data if it is inaccurate or misleading. You may also request the erasure of your Personal Data if it is no longer necessary for the purposes for which it was collected.
11.4 Right to Grievance Redressal:
In case of any concerns regarding the Processing of your Personal Data, you may raise your grievance with our designated Grievance Officer. If unsatisfied with our response, you may escalate the matter to the appropriate authority including the Data Protection Board of India.
11.5 Right to nominate:
You may nominate another individual, who in the event of your death or incapacity may exercise your rights.
11.6 Right to Access this Privacy Policy in Other Languages:
You have the option to access the contents of this Privacy Policy in Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Malayalam, Manipuri, Marathi, Maithili, Nepali, Oriya, Punjabi, Sanskrit, Santhali, Sindhi, Tamil, Telugu, or Urdu.
Requests to exercise these rights may be made either by raising a request in writing to our Grievance Officer at the contact details provided below.
12. Data Security
We implement stringent technical and organisational measures to protect your Personal Data and are committed to protecting you from unauthorised access, alteration, disclosure, or destruction of Personal Data we hold.
13. Acting as Data Processor
Where we Process Personal Data on behalf of a Data Fiduciary, we do so strictly in accordance with their lawful instructions. For any queries to exercise your rights, please contact the relevant Data Fiduciary directly.
14. Updates to this Privacy Policy
We reserve the right to update, change, or modify this Privacy Policy at any time. Any material amendments to this Privacy Policy shall be communicated through the Attira application and/or email.
15. Governing Law & Jurisdiction
This Privacy Policy shall be governed by Indian law. Courts of Lucknow, Uttar Pradesh shall have exclusive jurisdiction over disputes arising hereunder.
16. Grievance Redressal
For complaints or concerns regarding your Personal Data, please contact our Grievance Officer:
Name: Siddharth Pandey
Email: admin@attira.org
Address: 4/1031, Sector 4, Gomti Nagar Vistar, Gomtinagar, Lucknow, Uttar Pradesh, 226010
We aim to resolve all grievances within timelines prescribed under Applicable Law.
17. Complaint to the Data Protection Board
In case you are not satisfied with the actions we have taken in relation to the exercise of your rights, you may approach the Data Protection Board of India in accordance with Applicable Law.