Terms of Use

The Attira mobile application ("Application") is owned and operated by Tricore Technologies Private Limited ("Company", "we", "us" or "our", which terms shall include its affiliates and subsidiaries). Attira is an AI-powered wardrobe and styling platform that assists users with clothing decisions, outfit recommendations, digital wardrobe management, and virtual try-on simulation. By accessing any feature or content in this Application, the end user (referred to herein as "you", "your", or the "User") acknowledges that they have read, understood, and agreed to be bound by these Terms of Use.

By downloading, installing, or using the Application, you specifically agree to be bound by these Terms of Use ("Terms of Use") and the Privacy Policy. If you do not agree or are not willing to be bound by the Terms of Use and the Privacy Policy, please do not install or access the Application.

These Terms of Use, read together with the Privacy Policy, constitute a legal and binding agreement between you and the Company and are enforceable under the laws of India. By accepting these Terms of Use, the User represents and warrants that they are at least 18 (eighteen) years of age and have the right, authority, and legal capacity to enter into this agreement.

1. General Information

1.1 All content in this Application, including AI generated outfit recommendations, virtual try-on simulations, wardrobe analysis, and purchase decision support, has been developed using artificial intelligence and machine learning systems. While we endeavour to provide useful and relevant outputs, the Company does not accept any responsibility for any loss or damage which may arise from accessing or reliance on information, suggestions, or outputs published on this Application, even if they result from errors in AI processing, inaccuracies in recommendation algorithms, negligence, accident, or any other cause.

1.2 The Company reserves the right to delete, modify, or supplement the content and features of the Application at any time for any reason without prior notification, and will use reasonable efforts to maintain the accuracy and functionality of the Application.

1.3 The Application functions as a decision-support tool. All outfit recommendations, styling suggestions, compatibility analyses, and virtual try-on outputs are provided as informational aids only. The Company does not autonomously purchase products or make financial decisions on behalf of Users, and the Application does not constitute any form of commercial advice, endorsement of any brand, or guarantee of product quality or fitness.

2. Account Registration and Security

2.1 To access the core features of the Application, you must register and create an account ("Account"). As part of the registration process, you will be required to provide accurate and complete information, including your name and email address. By creating an Account, you agree to provide true, accurate, current, and complete information and to maintain and promptly update such information as required.

2.2 You are the sole authorised User of your Account. You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your Account, whether or not authorised by you. You agree to notify the Company immediately of any suspected unauthorised use of your Account or any breach of security.

2.3 Your Account is personal to you and is not transferable to any other person. You shall not create an Account using a false identity, a borrowed name, or the identity of another person. If the Company reasonably suspects that information provided by you is inaccurate, incomplete, or misleading, we reserve the right to suspend or terminate your Account and refuse current or future access to the Application.

2.4 The Company disclaims all liability arising from the unauthorised use of your Account. You are solely and fully responsible for all activities conducted through your Account.

3. License and Use of the Application

3.1 Subject to these Terms of Use, the Company hereby grants you a revocable, non-transferable, non-exclusive, limited licence to download, install, and use the Application on a wireless electronic device owned or controlled by you, solely for your personal, non-commercial use and strictly in accordance with these Terms of Use.

3.2 You shall not:

• decompile, reverse engineer, disassemble, or attempt to derive the source code of the Application;
• make any modification, adaptation, improvement, enhancement, translation, or derivative work from the Application;
• copy or reproduce all or any part of the Application or its content, whether electronically, mechanically, or otherwise;
• sublicense, sell, resell, transfer, assign, or otherwise make the Application available to any third party;
• remove, alter, or obscure any proprietary notice (including any notice of copyright or trademark) posted by the Company or its licensors;
• use the Application for any revenue-generating endeavour, commercial enterprise, or any purpose for which it is not designed or intended;
• make the Application available over a network or environment permitting access or use by multiple devices or users simultaneously without the Company's express written consent;
• use the Application to create a product, service, or software that is, directly or indirectly, competitive with or a substitute for the Application; or
• use any proprietary information or interfaces of the Application in the design, development, manufacture, licensing, or distribution of any applications, accessories, or devices for use with the Application.

3.3 The Company reserves the right to prevent or restrict access to the Application at any time without prior notice and without liability to any User or third party. Any unauthorised use by you shall immediately terminate the licence granted to you by the Company.

3.4 Users are required to be aware of and comply with the applicable laws. Access to and use of the Application shall be deemed to be an action based on the User's own initiative, and Users shall be solely responsible for compliance with applicable laws.

3.5 By using the Application and accepting these Terms of Use, you agree that you shall not hack, or hire any third party to hack, the Application, or use any other unauthorised means to access any content, data, or systems of the Application without the written consent of the Company. Any such misuse shall constitute a criminal offence, and the Company reserves the right to institute appropriate legal proceedings and claim damages. You shall use the Application solely for its intended purposes and shall not use the Application for the benefit of any third party except as expressly contemplated under these Terms of Use and the Privacy Policy.

4. Apple and Android Devices

4.1 The following terms apply when you access the Application through the Apple App Store or Google Play Store (each, an "App Distributor"):

• the licence granted to you for the Application is limited to a non-transferable licence to use the Application on a device that utilises the Apple iOS or Android operating systems, as applicable, in accordance with the usage rules set forth in the applicable App Distributor's terms of service;
• the Company is responsible for providing maintenance and support services with respect to the Application as specified in these Terms of Use or as otherwise required under applicable law, and you acknowledge that each App Distributor has no obligation whatsoever to furnish any maintenance or support services with respect to the Application; and
• you acknowledge and agree that the App Distributors are third-party beneficiaries of these Terms of Use, and that each App Distributor will have the right to enforce these Terms of Use against you as a third-party beneficiary.

5. AI Functions and AI-Generated Content

5.1 "AI Functions" refers to features and capabilities offered as part of the Application that utilise artificial intelligence, machine learning, or similar technologies, including digital wardrobe organisation, outfit recommendation, virtual try-on simulation, purchase decision support, and personal style profiling, as developed and operated by the Company and its third-party providers.

5.2 "User Content" refers to any content, information, or materials including clothing images, personal photographs, style preferences, and feedback that you provide, upload, or otherwise make available to the Application for use with the AI Functions. When you provide User Content, the Application will return AI-generated outputs including outfit recommendations, try-on simulations, and compatibility assessments ("Output").

5.3 You acknowledge and agree that:

• the Company is not involved in the creation or development of User Content and disclaims any responsibility for User Content, including any personal data or body images included therein;
• AI Functions operate as inference systems that generate recommendations or simulations based on your inputs and stored wardrobe data; the Output does not constitute professional styling advice, medical advice, or any form of commercial guarantee;
• the virtual try-on output consists of synthetic images generated by combining garment images with the User's uploaded photograph and is designed to provide visual approximations rather than precise garment fit predictions;
• Output generated by the AI Functions may be similar or identical to Output generated for other Users; you acknowledge that you have no exclusive right, title, or interest in any Output generated by the Application;
• the Company makes no representations or warranties with respect to the accuracy, suitability, or completeness of any Output, and you should not rely on any Output including recommendations regarding clothing compatibility, purchase decisions, or styling without exercising your own independent judgment; and
• the Company cannot be liable for claims arising out of or relating to User Content or Output, and is not obligated to monitor, review, or remove User Content, but reserves the right to limit or remove User Content at its sole discretion.

5.4 You are solely responsible for your User Content, including ensuring compliance with applicable laws and these Terms of Use. To the extent that any User Content contains personal data or photographs of other individuals, you are responsible for ensuring that you have the appropriate permission and legal basis for the Company to collect and process information about those individuals.

5.5 AI models used by the Application may include pre-trained third-party models, models trained using curated fashion datasets, and models fine-tuned using anonymised or aggregated usage data. User-uploaded photographs and wardrobe images are not intended to be used as identifiable training data for external models without additional safeguards and, where applicable, appropriate consents. Where training improvements are made using aggregated interaction patterns or anonymised data, these shall not be traceable to an identifiable individual User.

6. User Content

6.1 You retain ownership of all User Content that you upload or submit to the Application. The Company does not claim ownership rights in your User Content.

6.2 By uploading or submitting User Content to the Application, you grant the Company a worldwide, non-exclusive, royalty-free licence to use, process, store, reproduce, and adapt your User Content solely to the extent necessary to:

• provide and operate the Application and its AI Functions for your benefit;
• generate outfit recommendations, virtual try-on simulations, and other outputs personalised to you;
• analyse and improve the Application's features, AI model, and user experience, using anonymised or aggregated data; and
• comply with applicable legal obligations.

6.3 Any questions, comments, suggestions, ideas, or feedback regarding the Application ("Submissions") that you provide to us shall be treated as non-confidential and shall become the sole property of the Company. The Company shall own exclusive rights, including all intellectual property rights, and shall be entitled to the unrestricted use and dissemination of such Submissions for any lawful purpose, without acknowledgment or compensation to you.

7. User Representations and Warranties

7.1 By using the Application, you represent and warrant that:

• you have the legal capacity and agree to comply with these Terms of Use;
• you are at least 18 (eighteen) years of age, or, if a minor, you have obtained verifiable parental or guardian consent prior to use;
• you will not access the Application through automated or non-human means, whether through a bot, script, or otherwise;
• you will not use the Application for any illegal or unauthorised purpose;
• your use of the Application will not violate any applicable law or regulation of India or any other jurisdiction applicable to you;
• all information you provide, including User Content, is true, accurate, current, and complete; and
• you will act professionally and responsibly in your interactions with the Application and will not engage in conduct that is harmful, deceptive, or disruptive.

7.2 You further represent and warrant that your User Content:

• will not infringe the copyright, patent, trademark, trade secret, moral rights, or other proprietary or privacy rights of any third party;
• will not be false, inaccurate, misleading, defamatory, libellous, unlawfully threatening, or unlawfully harassing;
• will not be obscene, pornographic, or otherwise harmful to minors, and will not contain any material that exploits persons under the age of 18 in any manner;
• will not contain any viruses, Trojan horses, worms, or other malicious code intended to damage, disrupt, or intercept any system or data; and
• will not violate any applicable law, statute, ordinance, or regulation, including laws relating to consumer protection, anti-spam, privacy, or data protection.

8. Prohibited Activities

8.1 The Application may not be used in connection with any commercial endeavours except those specifically endorsed or approved by the Company. As a User, you agree not to:

• systematically retrieve data or other content from the Application to create or compile, directly or indirectly, a collection, compilation, database, or directory without the written permission of the Company;
• trick, defraud, or mislead the Company or other Users, especially in any attempt to obtain sensitive account information such as passwords;
• circumvent, disable, or otherwise interfere with security-related features of the Application, including features that prevent or restrict copying of any content or enforce limitations on use;
• disparage, tarnish, or otherwise harm, in our opinion, the Company and/or the Application;
• use any information obtained from the Application to harass, abuse, or harm another person;
• make improper use of our support services or submit false reports of abuse or misconduct;
• use the Application in a manner inconsistent with any applicable laws or regulations;
• use the Application to advertise or offer to sell goods or services without the Company's prior written consent;
• upload or transmit viruses, Trojan horses, or other malicious material that interferes with the proper functioning or security of the Application;
• engage in any automated use of the system, such as using scripts, bots, data mining tools, robots, scrapers, crawlers, spiders, or similar data gathering and extraction tools, or otherwise access the Application through any technology or means other than those provided or authorised by the Company;
• attempt to impersonate another User or person, or use the Account of another User;
• sell or otherwise transfer your Account or profile to any third party;
• use the Application to collect usernames, email addresses, or other personal information of Users by electronic or other means for the purpose of sending unsolicited communications;
• interfere with, disrupt, or create an undue burden on the Application or the networks or services connected to it;
• attempt to bypass any measures of the Application designed to prevent or restrict access, or any portion thereof;
• access, tamper with, or use non-public areas of the Application or the Company's computer systems;
• probe, scan, or test the vulnerability of any system or network, or breach or circumvent any security or authentication measures;
• misuse the AI Functions in any manner that generates, distributes, or promotes harmful, discriminatory, obscene, or unlawful content;
• use the Output generated by the AI Functions to misrepresent, defame, or harm any individual, brand, or entity;
• use the Application for any purpose that is intended to create liability for the Company or interfere with the Company's relationships with its service providers or partners; or
• use the Application as part of any effort to compete with the Company or otherwise use the Application and its content for any revenue-generating endeavour or commercial enterprise without the Company's express written consent.

8.2 The Company reserves the right to terminate or suspend your access to the Application for violating any of the prohibited activities set out above.

9. Intellectual Property

9.1 Unless otherwise stated, all intellectual property rights, including copyright, trademarks, and patents, in the Application and its contents including the AI Functions, algorithms, software, visual interfaces, designs, text, graphics, outfit recommendation systems, virtual try-on technology, and all other materials are owned by, licensed to, or otherwise used by the Company as permitted under applicable law. The information and features provided on the Application are made available solely for your personal, non-commercial use.

9.2 Except where your use is expressly permitted under these Terms of Use or by applicable copyright law, you may not copy, store, distribute, transmit, broadcast, modify, create derivative works from, display, or otherwise exploit any part of the Application, in whole or in part, without the prior written permission of the Company.

9.3 You agree not to use the Application for any monitoring, benchmarking, or throttling purposes, or for any other purpose that may impair the performance, functionality, or security of the Application. You agree not to access or attempt to access any content available on the Application by any means other than through the interface provided by the Company.

9.4 All Output generated by the AI Functions that does not incorporate your User Content is the sole property of the Company. Nothing in these Terms of Use shall be construed to transfer any ownership rights in the Application's AI Functions, algorithms, or underlying technology to any User.

10. Privacy

We only use your information as described in the Privacy Policy. If you object to the Privacy Policy in any way, please do not use the Application. Please review our Privacy Policy, which is incorporated into these Terms of Use by reference.

11. Liability

The Company is not responsible or liable to the User for any damages or other harm whatsoever arising out of or in connection with the User's use of or inability to use the Application, or the information, Output, or AI-generated content contained in it, and the Application is provided on an "as is" and "as available" basis. The Company makes no warranties or representations about the reliability, timeliness, security, accuracy, or completeness of any content or Output provided through the Application, including but not limited to AI-generated outfit recommendations, virtual try-on results, or purchase compatibility assessments. Any reliance placed by you on such content or Output is entirely at your own risk.

12. Communication

When you use the Application or send an email or other data, information, or communication to the Company, you agree and understand that you are communicating with the Company through electronic records and you consent to receive communications via electronic records from the Company periodically and as and when required. The Company will communicate with you by email or by notifications on the Application, which will be deemed adequate service of notice or electronic record.

13. Termination and Suspension

13.1 These Terms of Use shall remain in full force and effect while you use the Application. The Company reserves the right, in its sole discretion and without notice or liability, to deny access to and use of the Application, to any User for any reason, including without limitation for breach of any representation, warranty, or obligation contained in these Terms of Use, or of any applicable law or regulation.

13.2 The Company may terminate or suspend your Account for any reason, by providing you written or email notice, effective immediately upon delivery of such notice. If your Account is terminated or suspended, you are prohibited from registering and creating a new Account under your name, a fake or borrowed name, or the name of any third party.

13.3 You may delete your Account at any time through the Account settings within the Application. Upon account deletion, the Company reserves the right to delete all your data and User Content in the normal course of operation, subject to the provisions of the Privacy Policy.

14. Changes to the Terms of Use

The Company may from time to time make changes to the Terms of Use. Any changes will be communicated through the Application and we will endeavour to notify you of the same by means of a notice and link to the revised terms within the Application. Any changes to these Terms of Use will be communicated through the Application at least 10 (ten) days in advance of implementation. Users are bound by any changes to the Terms of Use when they use the Application after such changes have been first posted. If you do not agree to such changes, you should not make any subsequent use of the Application.

15. Monitoring

The Company shall have the right, but not the obligation, to monitor the content and activities within the Application at all times, to determine compliance with these Terms of Use and any operating rules established by the Company, as well as to satisfy any applicable law, regulation, or authorised government request. Without limiting the foregoing, the Company shall have the right to remove any User Content or restrict any User activity that the Company, in its sole discretion, finds to be in violation of the provisions hereof or otherwise objectionable.

16. External Links and Third-Party Services

16.1 The Application may contain links to third-party websites or redirect Users to third-party e-commerce platforms for purchase of clothing items. Such third-party sites, services, or material are provided for informational purposes only and do not constitute any form of recommendation, referral, affiliation, advice, endorsement, or publication by the Company of any such third-party sites, services, or material. The Company is not responsible for the availability, content, accuracy, policies, or practices of any third-party platform.

16.2 Any purchases made through third-party platforms linked from the Application will be through other websites and from other companies. The Company takes no responsibility whatsoever in relation to such purchases, which are exclusively between you and the applicable third party. The Company is not responsible for order fulfilment, product quality, refunds, returns, or warranties in respect of any products purchased through third-party platforms.

16.3 You are advised to review the applicable terms, conditions, and privacy policies of any third-party platform before using it. You agree to hold the Company harmless from any harm, loss, or damage caused by or arising from your use of or reliance on any third-party platform or content.

17. Governing Law and Dispute Resolution

These Terms of Use and the Privacy Policy shall be governed by and construed in accordance with the laws of India only, without reference to conflict of laws principles. Disputes arising in relation hereto shall be subject to the exclusive jurisdiction of the courts of Lucknow, Uttar Pradesh, India.

18. Indemnity

To the fullest extent allowed by law, the User shall indemnify and hold the Company and its officers, directors, employees, agents, and assigns harmless from all damages, liabilities, settlements, expenses, fines, penalties, costs, and attorneys' fees arising from or related to: (i) the User's access to or use of the Application; (ii) the User's access to, creation of, or transmittal of any User Content; (iii) the User's violation of these Terms of Use; (iv) the User's violation of any applicable law or regulation; or (v) the infringement by the User of any intellectual property or other right of any person or entity, including any claims arising from the misuse of AI Functions or Output.

19. Formal Investigation

The Company reserves the right to launch an investigation into complaints or reported deviations from these Terms of Use. The Company may take any action deemed fit and necessary by it. These actions may include, but are not limited to, reporting any suspected unlawful activity to law enforcement officials, regulators, or other third parties.

20. Reservation of Legal Rights

The Company holds the right to access all remedies available at law and in equity in case a User violates any of these Terms of Use.

21. Assignability

The Company may assign any of its responsibilities or obligations under these Terms of Use to any other person without notice to the User, at its sole discretion. However, you shall not assign, sub-license, or otherwise transfer any of your rights or obligations under these Terms of Use to any other party without the prior written consent of the Company.

22. Severability

If any provision of these Terms of Use is found to be invalid or unenforceable, the invalidity of that provision will not affect the validity of the remaining provisions, which shall remain in full force and effect.

23. Waiver

Our failure to exercise any right or remedy under these Terms of Use does not constitute a waiver of that right or remedy.

24. Grievance Officer

For complaints or concerns regarding the Application and these Terms of Use, please contact our Grievance Officer:

Name: Siddharth Pandey
Email: admin@attira.org
Address: 4/1031, Sector 4, Gomti Nagar Vistar, Gomtinagar, Lucknow, Uttar Pradesh, 226010

We aim to resolve all grievances within the timelines prescribed under applicable law.

25. Contacting the Company

If you have any questions about these Terms of Use or the Privacy Policy of Attira, you can contact us at: admin@attira.org